GISELLE LOOR SUGERMAN
A first generation American with Ecuadorian roots, Giselle Loor Sugerman, co-founder of B+G Design, knew since she was little that she was destined to improve people’s lives. Born and raised in South Florida, she grew up constantly rearranging her family’s furniture. Calling this her first exposure to space planning,” she has always loved a good makeover and the thrill of transformation. At the age of 21, she began working at a large interior design firm as a coordinator, supporting the design team with everything from purchasing to project management. Little did she know that this would be the foundation for her future career. While working full-time there she pursued her degree in design, while also raising two small boys.
In 2001, she was paired with her now husband and partner, Brett Sugerman. The duo began designing projects together and soon realized they were destined to build something bigger. In 2006, Giselle and Brett went out on their own, establishing B+G Design. The plus in B+G signifying how the pair adds to each other’s ideas – the whole being greater than the sum of its parts.
Intuitive by nature, Giselle brings an emotional connection and wellness perspective to B+G’s projects. She believes there is nothing more personal than designing someone’s home and strives to thoroughly understand how her clients live, work, play and feel in order to surpass their expectations. She also espouses the healing powers of a living environment that supports and stimulates all of the senses.
An avid researcher, Giselle plays an instrumental role in blending the latest design trends with B+G’s timeless style to create their signature contemporary aesthetic. Influenced especially by fashion, architecture, and her travels with Brett, she constantly seeks fresh inspiration to bring to their projects. In 2022, Giselle launched Beyond Design, B+G’s digital publication that offers a behind-the-scenes look into their process, designs and lifestyle trends. As B+G begins its next chapter with a new office in Miami, Giselle continues to evolve the firm’s presence with strategic partnerships and collaborations with industry partners.